As an industry often overshadowed by complexity, Transferty stands out as an innovator of simplicity, transparency, and innovation. With its core values of honesty, fairness, and open-mindedness, Transferty is a relatively small company that thrives on flexibility and uses cutting-edge features and technology to solve challenging problems. This adaptability gives the business a competitive advantage and makes it easier to develop new products quickly and effectively.
The four guiding concepts of Transferty’s product philosophy are simplicity, expertise, profitability, and trust. With the help of a team of professionals dedicated to provide unmatched support and guidance for the best possible payment performance, each product is thoughtfully built to provide straightforward and easy-to-use solutions.
Regarding payment security, Transferty recognises the common obstacles faced by various industries while also appreciating the subtle variations influenced by personal traits. The company customises payment processing solutions for clients by utilising state-of-the-art security solutions, with an emphasis on fraud mitigation, cyberattack protection, and regulatory compliance. Clients that work with Transferty benefit from top-notch payment security technology in addition to increased operational efficiency.
Beyond technology, Transferty’s client-centric approach includes demand generation, deployment assistance, and strategic consultation. Acknowledging that customers frequently lack payment processing experience, the business provides professional guidance, instruction, and support at every stage of the procedure. Recommendations for risk reduction and optimal operations are based on practical experience and serve as the foundation of Transferty’s brand message, which is spread through effective marketing and communication channels.
“Our main focus is on addressing the challenges our clients face and helping to achieve their business goals. Mainly, clients have a lack of experience and expertise in payment processing to make the optimal decision. To help them, we provide recommendations and expert assistance. This includes planning, implementation of our solutions, training of client personnel and support within the entire lifecycle. Having practical experience, we are advising on better operations and risk reduction. We use our own experience to ensure the maximum efficiency of our clients’ performance. This is our main brand message, which we are promoting via marketing and communication channels,” says Eleonora Smirnova, CMO of Transferty.
Despite the intense competition in the payment security space, Transferty values modesty and lets its users be the final arbiters of their effectiveness. The organisation values constructive rivalry and places a high priority on ongoing development, real-time feedback collection, and change monitoring. This strategy guarantees that services meet the changing needs of businesses by offering expansion, integration, and optimisation solutions while upholding strict payment performance guidelines.
A fascinating case study centres on a sizable iGaming business that is undecided whether working with Transferty or creating an internal payment gateway. The decision to work together was crucial because it gave the client access to a reliable and secure service, round-the-clock second-line assistance, and the flexibility to swiftly integrate with Transferty’s platform to meet all operational needs.
Transferty has a distinct vision that directs its course as it sets out on its developing path. By concentrating on transactional data rather than transactions per se, the company expects to grow. Opportunities from comprehensive financial planning to fraud prevention are promised by this strategy shift. Transferty believes in artificial intelligence and data management as one of the main techniques to stay on the cutting edge of payment industry innovations.
Beyond that, by adhering to the PCI DSS PSP L1 security standard, Transferty reaffirms its dedication to the highest degree of payment security. The company completed 136 million transactions in the last year thanks to an infrastructure built on the Google Cloud Platform and yearly PCI DSS assessments since 2014. Customer happiness is still the top priority, and Transferty’s core value is in going above and beyond to satisfy customers.
Founded in 2022 and with its headquarters in London, UK, Transferty has grown significantly to become a reliable partner for a wide range of clients. Transferty meets the diverse needs of the financial landscape by providing services to a wide range of organisations, including banks, acquirers, billing firms, PSPs, ISOs, ISVs, major organisations, and high-traffic businesses.
In a time when complexity is the norm, Transferty is a monument to creativity, simplicity, and an uncompromising dedication to customer pleasure. The company is still in its early stages of development, but there are plenty of exciting opportunities for future expansion and technological breakthroughs.
