Kevin T. Hart

IT disaster management is an evolved process. The present-day enterprises comprise of complex IT infrastructures. The IT structure is a mix of hybrid, cloud-based and on-premises systems. Further, a huge amount of data is involved in the current business world. The data is increasing at a steady rate. The huge growth in the volume of data poses a significant challenge for data recovery and protection.

The scenario demands a different approach toward disaster recovery. Segra offers continuous replication to its enterprise-class data centers and on-staff engineers with the expertise to empower businesses to recover quickly with minimal loss of data.

Segra’s mission is to help businesses succeed. In today’s competitive environment, Segra produces measurable results and promotes sustainable growth through strategic consultation, implementation assistance, demand generation, customer success programs, and content marketing services.

Segra’s services, supported by sister company, Rapid Scale/Logic Works, enable the activities and solutions that help organizations design, build, operate, and optimize their data centers.

Segra’s data centers and services such as Infrastructure-as-a-Service, Disaster Recovery-as-a-service, and Backup-as-a-Service, (IaaS, DRaaS, and BaaS) play a vital role in public safety and emergency management as they provide the infrastructure and technology for collecting, processing, analyzing, and sharing large amounts of data related to public health emergencies such as pandemics, natural disasters, or attacks.

Segra data centers enable critical features including joint prevention and control network by connecting different agencies and enterprises involved in emergency management. Examples  include health authorities, emergency services, law enforcement and civil societies. The other aspect is multidimensional information tracing to enable the integration and collection of different types of data. The data could be environmental, epidemiological, clinical and behavioral data.

Deployment and supply of prevention and control materials is another critical factor. Consequently, it provides an environment for planning and distribution of essential resources including medical supplies, equipment, facilities and personnel. The other feature is evidence-based practices. There are several platforms and tools for visualizing and analyzing data which generate recommendations and insights by evaluating the effectiveness of interventions and informing the decision-making process.

Coming to innovation and transformation, services such as IaaS, BaaS and DRaaS enable the adoption and application of new technologies such as cloud computing, artificial intelligence, IoT, wearable devices, etc. These technologies help in improving the emergency management cycle.

Segra provides a comprehensive suite of services designed to drive corporate success. Strategic consulting services focus on establishing tailored plans that correspond with clients objectives to assist them in navigating challenging market landscapes. Segra provides hands-on deployment help, ensuring that strategies are implemented smoothly and operations are optimized. Furthermore, to effectively reach target consumers, Segra’s demand-creation campaigns use data-driven insights and cutting-edge marketing strategies.

The Segra Difference

“With disaster recovery solutions that are as robust as they are elegant, Segra combines the power of its network connectivity offerings with industry-leading tools and replication to its enterprise-class data centers. With its next-generation disaster recovery service, customers benefit from the combination of MPLS or VPRN connectivity options with virtual machine server replication, ensuring a seamless failover experience. Segra offers granular protection for data, applications and server infrastructure and Recovery Point Objectives (RPO) measured in seconds,” informs Kevin T. Hart, CEO.

Once, a mid-sized customer, a subscriber of Segra’s cybersecurity, cloud, and network services became the target of a ransomware attack. When ransomware was detected on several servers, the customer declared a disaster. Segra quickly determined that the attackers had compromised a Domain Admin account, created new user accounts, elevated privileges, and established several Remote Desktop Protocol (RDP) sessions to the compromised servers. The RDP sessions were used to upload data to several Mega sites hosted overseas.

Segra’s Security Operations Center (SOC) responded by applying geo-fencing rules to the firewall to limit traffic sent out of the country. Segra’s Cloud Engineers provided disaster recovery fail over and data restoration. In this case, the attack was detected and stopped before the servers were encrypted, and a forensics team was able to identify the attackers.

The Way Ahead

Segra’s current data center solutions are focused within the MidAtlantic/East Coast. Recently, Segra’s parent company, Cox Communications, acquired commercial fiber provider, Unite Private Networks (UPN). UPN and Segra will combine to form a new standalone fiber company to accelerate growth of the company’s commercial fiber solutions. With this larger footprint, Segra is planning to take its private network, low latency, secure, large bandwidth (100Gb+) approach to expand its data center footprint to the Midwest and West Coast in 2024.

Segra is also working to fortify its position by forging strategic collaborations with industry leaders and technology providers to enter new markets.